The title for this campaign is Timeless History. The idea is to use images of places that are historic like Valletta and the Azure Window to attract people to this Mediterranean escape rich with history. There is a threat of deterioration of the historic and geological sites due to time and weather so this campaign can attract people to see these historic sites before they are no longer there. The length for this proposed campaign would be 2 months, it would be during their summer season, and to be used in print magazine.
I chose to make the 'M' resemble the mountains in Malta. Then for the image I was inspired by the aerial view of the islands of Malta and decided to create a vector based logo.